Are you wondering how to advertise your company on the Internet? If you are asking yourself this question, it means that you understand the importance of your company’s online presence.
Nowadays, in order to achieve great success, you need to advertise.
Competition in every field is fierce and you can’t be left behind. In this article I will try to help you advertise your business on the Internet.
Thanks to the development of technology, we can browse the Internet from almost anywhere on earth. And it is on the Internet that I look for any products or services I want to buy.
I bet you do it as well. So why isn’t your company on the Internet?
Can I advertise my business for free?
Sometimes you don’t even need to spend money to show yourself to the world and get valuable customers. I believe that the Internet for a small company is the only chance to become known.
That’s why today I’m going to show you some ways how to advertise your company on the Internet when you don’t have money.
Method 1: create a company blog
According to Google, the content of your website is one of the most important SEO factors. The Internet was created to solve problems and every Internet user is looking for answers to their questions.
Even you are reading this text, because you are looking for a way to advertise your business!
If you create valuable blog posts, product and category descriptions, you can be sure that Google will reward you with a high position in search results.
A high search engine position is a way to get more users to visit your site.
Therefore, become an authority in your field! Solve your readers’ problems and give advice on topics you know about.
Free and reliable knowledge is the greatest treasure of the Internet. Be part of this community and your customers will thank you.
Read more about why you should blog: 5 reasons why you should blog on your business website.
Method 2: not just a website
Sometimes a website alone is not enough and you need to look for other channels through which you can promote your business. Here, of course, I am referring to social media.
With social media you can reach people from all over the world in a few minutes. A company that has social media channels shows that it takes its customers seriously.
Through your Facebook profile that you will receive the most questions or suggestions. It is simply convenient and you need to participate in this.
Depending on your product or service, it makes sense to have profiles on Facebook, Instagram, Twitter. These three media bring together the majority of Internet users.
If you don’t know which channels will work best for you then you can ask for an opinion from someone more experienced or see how your competitors are doing it.
If you want to learn more about running social media channels then I invite you to read this text: How do social media ads influence your audience?
Method 3: advertising in Google Ads.
Advertising on Google Ads is a great and inexpensive tool that can help you reach many new customers. If you are not familiar with this way of advertising it is definitely worth a try.
Start with a small budget at first. Create a one-time campaign and see what opportunities you have to reach customers through paid search results.
But it was supposed to be about free ways of advertising!
Here you go. You can also get a free coupon for your first Google Ads ad. All you have to do is look for current promotions or use the services of a marketing agency.
If you want to learn more about how Google’s search advertising system works then I recommend this article: How does Google Ads work?
Method 4: add a footer in your email.
Every company sends a lot of emails every day. The recipients of these messages are not always your customers, but they can become them if you encourage them to do so.
Therefore, create an attractive footer to sign every new message you send. The content of the signature doesn’t have to be the same all the time.
If you have a new promotion, be sure to add this information to the footer. It doesn’t cost you anything, and it can bring a lot of benefits. Don’t forget to add links to your website and social media channels.
I have visited websites many times because I was encouraged by the information in the footer of his email. It really works, so why not take advantage of it?
If you don’t know how to create a nice email footer, look online for free footer creators. There are quite a few out there.
Method 5: add your business to Google Maps.
Google’s search engine shows personalized results that depend on the user’s location. A person from London will have different search results than one from New York. Even if they search for the same phrase.
The same is true for local results. If you are in New York and search for „restaurants,” you will first see places that are nearby. That’s why it’s important to add your business card to Google Maps.
Adding a business card is very easy and you can do it in Google My Business. Just follow all the steps. Remember to add up-to-date information such as opening hours or exact address.
If your location is hard to find then add information to make it easy to find, such as: „office on the second floor”.
Method 6: write a guest posts
If you are creating your blog, it is a good idea to ask other authors to post your article as guest posts. Many site owners allow this option and are willing to publish content from other authors.
Such text will help your SEO and encourage readers to visit your site. Try to choose websites that are related to your topic. If you sell shoes, don’t post articles on a pizza recipe site.
Search online to see what sites on your topic allow guest posting and contact the owner. If they refuse, you lose nothing, but you can gain a lot if they agree.
Remember that a guest post cannot be a copy of another publication, even yours. It must be an original and good text. However, it is worth doing the work and getting good inbound links.
Method 7: use YouTube
YouTube has more than one billion active users, which is about one-third of all users on the Internet. The market is huge and it’s worth taking advantage of.
You can find many tutorials and product reviews on YouTube channels. That’s why it’s worth creating your own channel and adding a review of the products you own.
You can also add a link to the product under each video, which can encourage viewers to buy.
Even if the videos you post don’t increase sales, they will certainly improve your position as an expert in your field.
Customers are more likely to use companies they consider to be professionals.
Method 8: get a good reputation
There is no better advertisement than a satisfied customer. Getting good feedback is an important part of working with customers.
Always ask your customers to leave feedback about your company or product. You can send them an email thanking them for their cooperation and asking them to write a review on one of the websites such as Facebook, Google or Yelp.
Systematically collect reviews from your customers. This is the best testimony to the quality of your products or services.
If you receive feedback from a customer, you can send them another thank you message. This is not necessary, but it will certainly leave a nice impression.
Remember, that customers often seek reviews from their friends. Therefore, a good review can bring a lot of benefits. Don’t neglect it!
Method 8: email marketing
According to the latest data, more than half of the world’s population uses email. This is a great way to reach customers. All you need to do is to activate a newsletter signup on your website.
Internet users like to sign up for newsletters, especially if they can get a discount or a free product. It could be an ebook with tips, or a graphic template or any other product.
This method costs you nothing and is completely automated. The email addresses are saved to a database, and you only have to prepare the email and send it.
This way you can inform customers about promotions or new articles on your blog.
Method 9: advertisement portals
Advertising portals are the primary way of promotion for many small businesses. Adding an ad is quick, free and allows you to easily attract customers – especially locally.
Sites such as Gumtree or Craigslist will help you advertise your services. All you have to do is add a free info about your service. Remember, however, that the ad should be genuine and not mislead the reader.
Also add good photos so that the user knows exactly what you offer.
Internet advertising – summary
The 9 ways I have listed are just a few of the many ways to advertise your business online for free. Every day there are new opportunities and techniques for reaching customers.
If you have the time to do it yourself, be sure to keep trying and testing new solutions. And the most important advice at the end.
Don’t give up too quickly and thoroughly test every way.