Lucy Sawicka

Lucy is a Digital Marketing and Brand Communications Manager with extensive international experience helping global brands connect with audiences in meaningful and measurable ways. Her career spans retail, hospitality, real estate, and technology, where she has developed campaigns that balance creative storytelling with performance-driven results.

Is Your Costa Rican Business Invisible to Tourists?

We need to talk about your website. I know, I know. It's on the list. But here's the thing: while you've been busy delivering...

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User Intent Analysis: Spanish vs English Searches in Costa Rica

Understanding the bilingual search behavior in Costa Rica is...

Hreflang for Costa Rica: Spanish-English Setup Guide

If your Costa Rican website is bilingual, you may...

Local Citations in Costa Rica: How to Boost Your Local SEO

If you run a business in Costa Rica, whether...

How to Get More Bookings: Local SEO Guide for Travel Businesses

Every week I end up talking with travel business...

What Is Google AI Overviews and How Does It Work?

Google is always cooking up something new in its...