Lucy Sawicka

Lucy is a Digital Marketing and Brand Communications Manager with extensive international experience helping global brands connect with audiences in meaningful and measurable ways. Her career spans retail, hospitality, real estate, and technology, where she has developed campaigns that balance creative storytelling with performance-driven results.

Local Citations in Costa Rica: How to Boost Your Local SEO

If you run a business in Costa Rica, whether it’s a boutique hotel in Tamarindo, a dental clinic in San José, or a surf...

How to Get More Bookings: Local SEO Guide for Travel Businesses

Every week I end up talking with travel business owners, and the stories start to sound familiar. Someone runs a small hotel with a...

What Is an LLM and How Can It Help Your Business?

If you run a business today, you’ve probably heard the term LLM. It sounds complicated, but it’s not as scary as it looks. LLM...

Riding the Seasonal Sales Wave: Your SEO & PPC Guide to Holiday Success

How many times have you watched a holiday season approach with a mix of excitement and sheer panic? You know the sales are out...

User Experience Design: Why It’s Really Just About People

Let’s skip the buzzwords for a moment. User experience design sounds like something only tech companies in Silicon Valley care about, right? But here’s the...

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User Intent Analysis: Spanish vs English Searches in Costa Rica

Understanding the bilingual search behavior in Costa Rica is...

Hreflang for Costa Rica: Spanish-English Setup Guide

If your Costa Rican website is bilingual, you may...

Local Citations in Costa Rica: How to Boost Your Local SEO

If you run a business in Costa Rica, whether...

How to Get More Bookings: Local SEO Guide for Travel Businesses

Every week I end up talking with travel business...

What Is Google AI Overviews and How Does It Work?

Google is always cooking up something new in its...