Adam Bauer

Adam helps businesses grow by building and optimizing high-performing advertising campaigns. Specializing in PPC, he combines data analysis with creative strategy to maximize ROI and reach the right audience. Alongside advertising, he applies SEO best practices to improve search visibility and support sustainable, long-term growth.

User Intent Analysis: Spanish vs English Searches in Costa Rica

Understanding the bilingual search behavior in Costa Rica is crucial for businesses targeting both local and international audiences. Spanish and English users often approach...

Hreflang for Costa Rica: Spanish-English Setup Guide

If your Costa Rican website is bilingual, you may have noticed a frustrating problem: Google sometimes shows the wrong language page to users, or...

What Is Google AI Overviews and How Does It Work?

Google is always cooking up something new in its lab, and the latest dish is called AI Overviews. You've probably already seen it -...

Local SEO vs General SEO: Why You Need a Different Strategy?

If you’ve ever typed “pizza near me” at midnight, you already know why local SEO matters. The rules that get a national e-commerce brand...

Marketing Automation: A Guide to Scaling Your Business

Ever wish you could clone yourself? Imagine personally welcoming every new subscriber. Or nudging that abandoned cart. Or sending a "happy birthday" email at...

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User Intent Analysis: Spanish vs English Searches in Costa Rica

Understanding the bilingual search behavior in Costa Rica is...

Hreflang for Costa Rica: Spanish-English Setup Guide

If your Costa Rican website is bilingual, you may...

Local Citations in Costa Rica: How to Boost Your Local SEO

If you run a business in Costa Rica, whether...

How to Get More Bookings: Local SEO Guide for Travel Businesses

Every week I end up talking with travel business...

What Is Google AI Overviews and How Does It Work?

Google is always cooking up something new in its...