You’ve probably seen those little ads at the top of Google search results. You type in something like “best surfboard for beginners” and boom – a few listings show up before anything else, each marked as an ad.
That’s Google Ads doing its thing. But how does it all really work?
What exactly are Google Ads?
In simple terms, Google Ads is a way to pay for visibility. You choose keywords that your ideal customers might be searching for, and you bid for a chance to show your ad when someone types in those words.
If your ad is relevant and your bid makes sense, it shows up at the top. But here’s the thing: it’s not always about who pays the most. Google actually rewards ads that are useful, relevant and well-targeted.
That means even smaller companies with smart strategies can beat out big-budget brands.
Where do these ads show up?
Not just in search results. Google Ads also pop up on YouTube, in Gmail, on websites you visit, and in those sneaky product boxes when you shop online.
Ever searched for hiking boots and then seen the same boots following you around the internet for days? Yeah, that’s the Display Network in action.
Do you pay every time your ad is shown?
Nope – and that’s the beauty of it. You only pay when someone actually clicks on your ad. It’s called Pay-Per-Click (PPC). So it’s not just a gamble. You’re paying for real interest, not just exposure.
PPC Advertising – Is it worth it?
It can be. But only if it’s done right. We’ve seen businesses throw thousands into Google Ads without a clear plan, and the results were… let’s say disappointing.
On the other hand, with a solid strategy, smart keyword choices and a good landing page, the payoff can come surprisingly fast.
Want results without overspending?
That’s where we come in. At Valde Media, we create PPC campaigns that actually make sense. No random keywords, no bloated budgets.
Just well-crafted ads that bring in real leads – without burning through your savings. Ready to make every click count? Let’s talk.
