What are Search Engine Marketing Services?
Search engine marketing is a great way to reach new customers with your business. You surely know that getting a client in today’s market is getting harder and harder. You have to get his attention and convince him that this is what he needs. For this reason, online advertising has never been as important as it is today. The SEM campaign is currently the most effective way to promote products and your business. A properly prepared advertising campaign will reach only those Internet users who are potentially interested in your business. This is the secret of a good search engine marketing campaign, create and show ads only to potential customers. Not to everyone on the Internet. And that’s what our search engine marketing services are all about.
How to run an effective SEM campaign service?
Creating and Testing
Adjust Your Goals
Why use our SEM campaign services?
Every SEM campaign requires the preparation of an accurate timeline, assumptions, and budget. If we do not know our goal, how can we achieve it? We will use other tools if your goal is to attract customers at an early age, and other tools if the goal is large business owners. This is why it is so important to prepare an initial campaign plan.
Your advertising budget is also very important. It depends on the promotion channels we use and on what date. As you can see, managing SEM campaigns requires knowledge and experience. Our search engine marketing services will meet the expectations of each client.
Otherwise, you can spend money on ads that won’t reach interested people. Our goal is to achieve maximum results at minimum cost. Do you want to spend your entire budget and not achieve your goals? Certainly not.
Send a non-binding inquiry and our team will advise you on the best way to create a search engine marketing campaign that will bring results.
Valde Media Team
Each SEM campaign service is preceded by a customer needs research.
- Advertising plan
- Creating advertising accounts
- Publication of advertisements
- Everything from Start+
- Creation of comparative ads
- Creating a graphic design for ads
- Everything from Fulcrum+
- Protection against false clicks
- Dedicated customer service
How do we handle SEM campaigns for our clients?
Search engine marketing is currently the best and cheapest way to reach potential customers. Contrary to advertising in traditional media, advertising on the Internet can be directed to a predetermined target group, and not to everyone. This significantly lowers the cost of the advertising campaign and increases conversion. The SEM campaign also has a much lower initial cost, and the advertising budget can be changed almost instantly.
The best search engine marketing service
However, when creating ads and running campaigns, you can make a lot of mistakes that will result in a poorly spent budget. There is nothing worse about advertising on the Internet than choosing the wrong target group. That is why our marketing agency, while running a search engine marketing services, constantly monitors the course of the campaign and the achieved goals. We also make changes to the ad sets on an ongoing basis and select the most effective ones. Advertising your business on the Internet can be really effective, but it must be well planned and carried out.
Get a free SEM campaign quote
See what additional services we provide:
Social Media Management
Search Engine Optimization
Frequently asked questions about search engine marketing services:
A good search engine marketing campaign is a service that will bring you many benefits. The condition is good preparation and understanding of the tasks of such a campaign. We’ve compiled some of the most frequently asked questions, and you’ll find our answers below.
What is Search Engine Marketing?
Search engine marketing, SEM for short, is a form of website promotion aimed at increasing their visibility on search engine result pages. The main part of the SEM campaign is paid advertising. However, the term SEM is broader and it is a mistake to equate search engine marketing with paid advertising. A good SEM campaign includes various elements and techniques to increase the popularity of your website. You can read more about it on Wikipedia.
What is the difference between SEO and SEM?
This is a very common question among customers. What is the difference between an SEO campaign and a SEM campaign. Search engine optimization services focus on website optimization to better answer internet users’ questions and thus rank better in search results. This leads to an increase in organic traffic, i.e. traffic that comes from internet searches.
The goal of a SEM campaign is to increase traffic to your website in general. Mainly with the help of paid ads that will be displayed to Internet users depending on their activity and interests. However, part of a good SEM campaign is also an SEO campaign. A campaign designed in this way aims to gain traffic and visibility from both free and paid search results.
What is Pay-Per-Click?
A pay-per-click advertising is an advertising campaign in which you pay per click on the ad and thus for the user who visits your website. In this solution, you do not pay for the display of your ad, but for the click of a potentially interested person. This form of payment is usually more effective and brings much better results. However, a lot depends on how you set up your PPC campaign. If your keywords are mismatched and your landing pages aren’t optimized, your costs could exceed your profits.
Additionally, it is worth remembering that good campaigns that achieve good results are additionally rewarded by the search engine algorithm, reducing the cost of a single click. This way, your campaign becomes even more effective. However, it all depends on how you prepare it. Therefore, when looking for good search engine marketing services, it is worth choosing a good SEO agency.
How to measure the effectiveness of a SEM campaign?
A search engine marketing service can and should be tested, verified, and its effectiveness should be measured. It’s not that a campaign once launched is perfect and will bring similar results all the time. People’s preferences are changing and purchasing trends are changing. Therefore, each campaign must be monitored and optimized on an ongoing basis. During our SEM campaigns, we monitor the goals that were set when designing the campaign. The goal may be sales, but also increasing awareness among customers, increasing the mailing base or increasing the profile’s popularity in social media. All of this can and should be measured.
How to start search engine marketing campaigns?
You can run a SEM campaign yourself. This is a fact. However, incorrectly setting parameters, keywords or landing page content can unnecessarily increase the total cost of the campaign or the cost of a single ad click. Data analysis, competitor analysis and the selection of the best keywords requires the use of specialized tools and knowledge. That is why our search engine marketing services are the best idea for running a SEM campaign. Get in touch with our team to find out about all the benefits of our services.